Table of Contents 
Overview ......................................................................................................................................1 
Plan .........................................................................................................3 
Assess your Web site................................................................................................................4
Compare your site to others .....................................................................................................6
Identify the decision-maker..................................................................................................... 8
Select the Web Team..............................................................................................................12
Conduct an initial meeting......................................................................................................19
Define the audience and purpose ...........................................................................................20
Resolve the success criteria ...................................................................................................23
List the resources available....................................................................................................23
Choose the right software ......................................................................................................27
Train ...................................................................................................... 35 
Plan the curriculum ................................................................................................................36
Prepare the Web team............................................................................................................41
Conduct training.....................................................................................................................43
Organize ................................................................................................45 
Determine site content...........................................................................................................46
Structure content groups....................................................................................................... 48
Create the site blueprint.........................................................................................................54
Create the work plan...............................................................................................................56
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