Is it simple? 
Does the site avoid flashy, complex features that get in the way, such as Frames, or links 
that open new browser windows? 
Using Frames putting more than one page on the screen at a time makes a site difficult to 
update. Links that open new browser windows disable the browser s Back button: the way 
most people return to previously-viewed pages. 
Is it audience-tested? 
Was the site tested by its prospective audience before it went  live?  
 Audience testing allows an organization to be certain that its site contains and does what 
people want.  
Did your site pass the test? 
If you answer  no  to at least one of the questions above, your organization can benefit 
from building a new Web site. 
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