Compare your site to others
You also may want to compare your site to effective Web sites operated by other
organizations. The IBM and Oak Post Web sites are good examples:
IBM used its ample resources and
experience to build an excellent Web site.
The look is crisp and consistent
throughout, and pages load quickly. It
contains thousands of pages, but is still
easy to navigate. The IBM Web site
comprises a high standard against which
to compare your organization s site.
However, an organization doesn t need
to budget millions to build an effective
site. For instance, this site operated by
furniture store Oak Post is consistent
and easy to navigate. It was built for less
than ten thousand dollars, and is
maintained by internal staff.
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