Determine site content
With logistical aspects squared away, the Web team can now address the question What
should the site contain and do? A good place to start is by brainstorming.
All the Web team members should meet in a conference room away from interruptions.
Have everyone propose ideas about what the site can do and include. Can, not
should, is the watchword when brainstorming: no idea is too silly, because the point is
to generate as many ideas as possible. Be sure to have someone write down ideas as they re
The Site Coordinator takes the list of ideas proposed and evaluates each for relevance
according to the site s audience and purpose. Each content idea and proposed feature is
scrutinized according to the criteria Will this be useful to the site s audience? and Does
it serve the site s purpose? Content and features that aren t relevant are removed. Write
down those remaining in a list.
The only way to be certain that a site contains what its audience wants is to ask audience
members themselves. At this stage, show the site s content list to the Audience Test
Group. Ask each test group member if any content seems unnecessary, and what content
is particularly appealing. Along with their answers, they may suggest good content ideas
that weren t previously considered. After speaking with the Audience Test Group, revise
the site s content list based on its members input.
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