62 
Build
Generate design models 
Create a model home page 
Designing a site s look and feel begins with the Graphic Designer creating a model of the 
site s home page. When designing it, the Graphic Designer considers factors such as: 
  
The site s statement of audience and purpose 
  
The site blueprint 
  
The organization s existing visual identity 
  
The size of the site 
In the example below, the Web site s look echoes the look of the company s existing visual 
identity, as displayed in its business cards and letterhead: 
Web site 
Letterhead, Business card 
  
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