72 
Build
Tip: Make design and navigation consistent throughout  
Design and navigation should be consistent throughout the site draft. Sites that preserve 
consistency in design and navigation make people feel comfortable and in control. 
For instance, people naturally assume that if links are red on one page, then links will be 
red on every page, so keep the link color the same throughout the site. Just as people get 
used to a certain color that means  link,  they get used to links being in a certain order, so 
list links in the same order on every page. 
Different sections, same navigation: 
The links in these two sections of a Web site are in the same place, same order, 
same font, and same color. 
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