Create the site blueprint 
You create a site blueprint that organizes the content groups: 
Home Page
Mortgage Tips
Today's Rates
Online Loan Application
About Interest Rates
Contact Info
Insurance Advice
Loan Info
Personal Assets
You show the site blueprint to the audience test group, all of whom like it. Then you get 
the general manager to sign off on it, agreeing that the site will be structured according to 
this blueprint. 
You distribute a copy of the site blueprint to each member of the Web team. 
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