Conduct audience testing
No other technical problems are uncovered, so you have the test group of customers click
through the site draft. You observe each customer individually to see firsthand if they
experience any problems.
One of the customers asks,
Are these rates current?
Despite the fact that one of the site s
buttons is labeled "Check Today's Rates,
the tester still isn't sure if the rates are still
current. You make it easy for her by
having the graphic designer and
publications person change the home
page to show Today s Rates
prominently, and in large text.
Now that you ve made sure the site works properly and that it s easy to use, you submit
the site draft for final approval:
I really like the site! Great job. I think it's
ready to go.
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