Two weeks after the site goes live, the Marketing Coordinator asks:
You know, we've been getting a lot of e-
mail questions asking for definitions of
mortgage terms. People are always very
appreciative when we explain what things
like 'loan-to-value' and 'debt ratio' mean.
Can we add a 'Mortgage Terms' section to
You think that s a good idea.
Mortgage Terms are the sort of
information customers might look
for in Mortgage Tips, so you
decide to put A Glossary of
Mortgage Terms on the Mortgage
You have the publications person
make that change to the site:
In this scenario, you traced the creation of a Web site from beginning to end. Your own
organization can employ in-house staff to build its Web site in a similar way.
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