If we remove Total Retired (
) from All Macs (
), we end up with In Use
). This is the part the Anal ists conveniently keep forgetting. The established in use base
is much broader than they can imagine and this is what really counts in the long run.
In Use is really us, the ones who buy the additional software and peripherals, the add ons and the
updates. We are the installed base. And with all things considered, I personally think that the
69,245,000 Macs as users is pretty darned close to being right. I still like to think there are closer
to 80 million Mac users worldwide.
Next year with the MacTel chip, and Leopard, we once again will see a springboard starting
point at perhaps around 80 million sold (factor in a million new machines sold each month and
attrition between now and then), instead of 60 million sold as in 1997. Hey, it could happen. It is
a great base to work from and Apple and Intel both know it.
MPN, LLC 2005 macCompanion
August 2005, Volume 3 Issue 8