Logo Design for Small Business: Creation, Marketing, Sales reviewed by Robert Pritchett
Author: Dan Antonelli
SignCraft Publishing Company, Inc.
PO Box 60031
Fort Myers, FL 33906
239 939 4644
FAX: 239 939 0607
Released: June 1, 2000
Requirements: A desire to do logos correctly .
Strengths: Great signage to print processes.
Weaknesses: None found.
Logo Design 2 for Small Business: Creation, Marketing, Sales by Dan Antonelli is his first
picturebook of logos by design. He designed for signage and than that gets translated to print, not
the other way around. Forget big corporate swashes or obscure graphics that need to be
Dan Antonelli takes earlier work, critiques it and with a keener eye and lots of experience shows
how it could have been done better and is. This is the first of two books and they probably
should be stapled together, but were written years apart. I got both because I wanted to work on
my company's logo and improve upon it. I'm to there yet, but Dan Antonelli has provided a few
ideas and isn't that what this is all about, getting the creative juices flowing?
MPN, LLC 2005 macCompanion
August 2005, Volume 3 Issue 8