Logo Design for Small Business: Creation, Marketing, Sales reviewed by Robert Pritchett 
Author: Dan Antonelli 
http://www.graphicd signs.com
  
SignCraft Publishing Company, Inc. 
PO Box 60031 
Fort Myers, FL 33906 
239 939 4644 
FAX: 239 939 0607 
signcraft@signcraft.com
  
http://www.signcraft.com
  
Booksite: 
https://www.signcraft.com/secure/cart/items.asp?cat=7
  
Released: June 1, 2000 
$25 USD  
Pages: 72 
ISBN:0918399173 
Requirements: A desire to do logos  correctly . 
Strengths:  Great signage to print processes. 
Weaknesses: None found. 
Logo Design 2 for Small Business: Creation, Marketing, Sales by Dan Antonelli is his first 
picturebook of logos by design. He designed for signage and than that gets translated to print, not 
the other way around. Forget big corporate swashes or obscure graphics that  need to be 
explained .  
Dan Antonelli takes earlier work, critiques it and with a keener eye and lots of experience shows 
how it could have been done better   and is. This is the first of two books and they probably 
should be stapled together, but were written years apart. I got both because I wanted to work on 
my company's logo and improve upon it. I'm to there yet, but Dan Antonelli has provided a few 
ideas and isn't that what this is all about, getting the creative juices flowing? 
  MPN, LLC 2005 macCompanion 
Page 36 
August 2005, Volume 3 Issue 8 




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