Logo Design 2 for Small Business: A Designer's Reference Guide To Practical Logo Design
reviewed by Robert Pritchett
Author: Dan Antonelli
SignCraft Publishing Company, Inc.
PO Box 60031
Fort Myers, FL 33906
239 939 4644
FAX: 239 939 0607
Released: December 15, 2004
Requirements: A need to adding a logo to your business.
Strengths: Lots of eye candy.
Weaknesses: None found.
Logo Design 2 for Small Business: A Designer's Reference Guide To Practical Logo Design by
Dan Antonelli is a picturebook of logos by design. Samples of bad, good and better and why are
discussed. He shows why logos for small business are different than for large corporate
environments (more color and elaboration vs. simple and safe ). He talks about market
partnering and not just logo milling quick logos for clients. Also shown are full end to end
stationary with themes that provide visuals of not just a name, but some food for thought behind
the logo creation that expresses what a business is all about.
Trowels for masonry, brushes for painters, trees or flowers for landscaping, eyeglasses for sight,
gift boxes for gift shops, lightening bolts for electrical contractors, get the ideas?
This is a companion book to Logo Design For Small Business: Creation, Marketing, Sales.
MPN, LLC 2005 macCompanion
August 2005, Volume 3 Issue 8