Logo Design 2 for Small Business: A Designer's Reference Guide To Practical Logo Design 
reviewed by Robert Pritchett 
Author: Dan Antonelli 
http://www.graphicd signs.com
  
SignCraft Publishing Company, Inc. 
PO Box 60031 
Fort Myers, FL 33906 
239 939 4644 
FAX: 239 939 0607 
signcraft@signcraft.com
  
http://www.signcraft.com
  
Booksite: 
https://www.signcraft.com/secure/cart/items.asp?cat=7
  
Released: December 15, 2004 
$25 USD  
Pages: 72 
ISBN: 0918399181 
Requirements: A need to adding a logo to your business. 
Strengths: Lots of eye candy. 
Weaknesses: None found. 
Logo Design 2 for Small Business: A Designer's Reference Guide To Practical Logo Design by 
Dan Antonelli is a picturebook of logos by design. Samples of bad, good and better and why are 
discussed. He shows why logos for small business are different than for large corporate 
environments (more color and elaboration vs. simple and  safe ). He talks about market 
partnering and not just logo milling quick logos for clients. Also shown are full end to end 
stationary with themes that provide visuals of not just a name, but some food for thought behind 
the logo creation that expresses what a business is all about. 
Trowels for masonry, brushes for painters, trees or flowers for landscaping, eyeglasses for sight, 
gift boxes for gift shops, lightening bolts for electrical contractors, get the ideas? 
This is a companion book to Logo Design For Small Business: Creation, Marketing, Sales. 
  MPN, LLC 2005 macCompanion 
Page 38 
August 2005, Volume 3 Issue 8 




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