Inside are around 175 logos by Dan and others and some of the thought that went into them.  
What I learned is that a great logo has power and it doesn't cost (somewhere in the neighborhood 
of $400 to start), it pays. 
After reading the book, I've been paying more attention to the signs and painted vehicles around 
here.  It really opened my eyes! I'm also noticing the sign shops around here too that I just never 
noticed before. 
So who is the book really for? For folks that are looking for effective logos that are not just well, 
designed but are well designed. Dan provides some dos and don'ts and gives examples of each. 
Yeah, this book is eye candy for making our businesses memorable in the minds of prospective 
It really is the thought that counts   and a little technique.
  MPN, LLC 2005 macCompanion 
Page 39 
August 2005, Volume 3 Issue 8 

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